Privacy Policy for Locentra
Effective Date: 25 June 2025
Locentra is a registered business name operated by Domenico Di Guardo (ABN holder) as a sole trader (“Locentra”, “we”, “us”, or “our”). Locentra is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose personal information when you use the Locentra website or mobile application to connect homeowners with verified trade professionals (“tradies”) in Australia.
By using Locentra, you consent to the collection and use of your information in accordance with this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
a. Personal Information
- Full name
- Email address
- Phone number
- Address or location details (for job postings)
- Profile images and uploaded photos
- Business details for tradies (ABN, licenses, trade category, portfolio images)
b. Account & Usage Information
- Login credentials (securely encrypted)
- Job postings, applications, messages, reviews, and assignments
- Credit usage, lead purchases, and transaction history
- Device, browser, and app usage data
- IP address and approximate location
- Error logs and analytics data
- Referral activity, including your referral code and the link between a referrer and a referred account
c. Fraud Prevention Information
We record IP address and device/browser information at login, and may compare this information between accounts to detect multiple accounts being used for self-dealing (e.g. a tradie purchasing a lead for a job they posted themselves) or fraudulent use of the referral program (e.g. an invited account sharing the same IP address or device as the referrer). This information is used solely to protect the integrity of the platform.
d. Payment Information
- Payments are processed securely by third-party providers such as Stripe and PayPal
- Locentra does not store full credit card or banking details
2. How We Use Your Information
We use collected information to:
- Create and manage user accounts
- Facilitate job posting, lead purchases, and tradie assignment
- Enable communication between homeowners and tradies
- Process payments, refunds, and credits
- Send service notifications and updates
- Prevent fraud, misuse, spam, and platform abuse
- Improve platform performance and user experience
- Show location-relevant content, such as the number of verified tradies active in your state, based on your approximate IP-derived location
- Comply with legal and regulatory obligations
3. Sharing of Information
We may share information only as necessary with:
a. Other Users
Limited profile information (e.g. name, rating, business details) is shared between homeowners and tradies when relevant to a job or lead.
In addition, once a tradie account is approved, their business profile — name, trade category, verified status, rating, and any portfolio photos they've uploaded — is displayed publicly on Locentra's website, including in our public “Find a Tradie” directory and on their individual profile page. This is visible to any visitor, whether or not they are logged in or have posted a job, and these public pages may be indexed by search engines such as Google. Locentra never displays a tradie's phone number, personal email address, or home address on these public pages.
b. Service Providers
Trusted third-party services used to operate Locentra, including:
- Stripe and PayPal (payments)
- Supabase (database and authentication)
- Vercel (hosting)
- OneSignal (push notifications)
- Brevo (transactional email — account notifications, the contact form, and job alert emails)
- Google Analytics, Google Ads, and Google AdSense
- Meta (Facebook/Instagram advertising pixel)
c. Legal Requirements
- Government authorities or law enforcement where required by law
🚫 Locentra does not sell, rent, or trade personal information to third parties.
4. Data Security
We take reasonable steps to protect personal information, including:
- HTTPS encryption
- Secure authentication and role-based access control
- Encrypted storage of sensitive data
- Monitoring, logging, and backups
While reasonable security measures are in place, no online service can be guaranteed to be completely secure. Users are responsible for maintaining the confidentiality of their login credentials.
5. Cookies & Tracking Technologies
Locentra and its service providers use cookies and similar tracking technologies on our public website pages for the following purposes:
- Maintaining session state and remembering your preferences
- Google Analytics and Google Ads (gtag.js) — to measure site traffic and advertising performance
- Google AdSense — to serve advertising
- Meta (Facebook) Pixel — to measure the effectiveness of our Facebook/Instagram advertising
- OneSignal — registers a browser service worker to enable push notifications (see Section 3b)
You may disable cookies in your browser settings and opt out of push notifications at any time; however, some features of the platform may not function correctly if you do so.
6. Your Rights & Choices
You have the right to:
- Access and update your personal information
- Request deletion of your account
- Request a copy of your stored personal data
- Withdraw consent to certain data processing activities where applicable
Requests can be made by contacting: admin@locentra.com.au
7. Data Retention
Personal information is retained only for as long as necessary to:
- Provide platform services
- Meet legal, accounting, or regulatory obligations
- Resolve disputes or enforce platform policies
When information is no longer required, it is securely deleted or anonymised.
8. Children’s Privacy
Locentra is not intended for users under the age of 16. We do not knowingly collect personal information from minors. If such information is identified, it will be deleted promptly.
9. Changes to This Policy
This Privacy Policy may be updated from time to time. Significant changes will be communicated via email or in-app notification. Continued use of Locentra after updates constitutes acceptance of the revised policy.
10. Governing Law
This Privacy Policy is governed by the laws of Western Australia, Australia, and is intended to comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
11. Contact Information
For questions, concerns, or complaints regarding this Privacy Policy or how your data is handled, contact:
Domenico Di Guardo
Trading as Locentra
📧 admin@locentra.com.au
🌐 https://locentra.com.au